Drew Estate to Launch Early Access Program | Cigar News

Drew Estate announced its Early Access program. It’s the company’s new activation program for introducing its product releases. Like its predecessor, Freestyle Live, the Early Access program will feature two undisclosed cigars to be revealed on a livestream. The program is launching to coincide with Drew Estate’s 30th anniversary. Consumers will be able to purchase the cigars through an Early Access kit, which begins shipping today. The livestream reveal is set for April 14, 2026.

One difference from Freestyle is that the Early Access program kits will only contain cigars. In this case, each kit will have two different cigars. Drew Estate is not disclosing any details about the cigars, but in an email to retailers, one blend is code-named “Fire” and the other “Water”.

The kits will be sold at a manufacturer’s suggested retail price (MSRP) of $12.00, despite the fact that the cigars included in each kit have a total value of $25.00. A total of 10,000 kits, each containing two cigars, will be released. Each kit will include a flyer with a QR code to enter a sweepstakes. Five prizes will be awarded during the reveal show on the night of the event.

Sweepstakes

In addition, retailers have been informed that five prizes will be awarded.

• 1st Prize: $20,000.00 in cash
• 2nd Prize: Liga Privada Humidor + Liga Privada x S.T. Dupont Cutter and Lighter Set (Valued at $4,000.00)
• 3rd Prize: 2 Tickets to one DrewEstate Experience Event (Barn Smoker, Family Reunion, or a new to be announced Experiential Event) Plus Hotel Accommodations (3 Prizes awarded – each valued at $1,500.00)
• 4th Prize: 70-inch TV (5 Prizes awarded – each valued at $700.00)
• 5th Prize: Choice of a Grill, Outdoor Fire Place, or Smart Watch (5 Prizes awarded – each valued at $500.00)

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It is anticipated that the revealed cigars will be showcased at the 2026 Premium Cigar Association (PCA) Trade Show in New Orleans, which runs April 18-20, 2026.

The sweepstakes opens March 10, 2026, and you can click here to enter. You can watch the livestream on April 14, 2026, at 7pm ET.

Image Credits: Drew Estate